CGS Growth helps B2B companies, SaaS brands, and enterprises become the recommended answer in AI search — not another blue link on page one. We work across every major AI platform, from ChatGPT to Google AI Overviews.
More than half of B2B software buyers now start their research with an AI chatbot instead of a search engine. If your brand isn't part of the answer these tools give, you lose the deal before your sales team ever hears about it.
Trusted by B2B and SaaS teams to build and defend their visibility across AI search platforms.
The shift most marketing teams are missing
Here's what we see when a B2B company comes to us for the first time: they rank on page one of Google, their content team ships regularly, and their SEO agency sends green dashboards every month. Then we run their brand through the same prompts their buyers actually use in ChatGPT and Perplexity — and the brand doesn't exist.
Their competitor shows up because its content is easier for LLMs to parse, verify, and cross-reference. The uncomfortable part: this gap compounds. Every time an AI model returns your competitor's name instead of yours, it reinforces that association. The model treats that pattern as a signal, and the longer it runs, the harder it gets to displace.
If your SEO agency can't explain how an LLM decides which brand to cite — not rank, cite — that's the gap we close.
AI Visibility Score
At RiskGoogle Search
RankingChatGPT
Not foundPerplexity
Not foundGemini
Not foundClaude
Not foundGetting cited by an LLM isn't a single optimization — it's a stack. Miss any layer and the model skips you.Getting cited by an LLM isn't a single optimization - it's a stack. Your content needs to be structured for extraction. Your brand needs to exist as a verified entity in knowledge graphs. And third-party sources need to reference you in ways the model can trace. Miss any layer and the model skips you, even if everything else is solid.
Most agencies pitch one piece. We build the full stack.Most agencies we've seen pitch one piece of this. We build the full stack.
We run your brand through the same prompts your buyers use when evaluating solutions in your category across every major AI platform. We provide a baseline scoring report and prioritize opportunities specific to your brand without generalized reports.
We lead with revenue impact, not vanity metrics. These are real pipeline and customer acquisition results from companies we've helped become visible in AI-powered search. Results like these are why clients stay with us and refer others.
748 new paying signups per month, $36.8K in monthly ad-equivalent value
Problem: Thailand's largest grocery platform needed to drive new paying signups through emerging AI search channels
Solution: 16 months of full-scope GEO - content optimization, entity building, and AI citation strategy
56 booked sales calls per month (client-confirmed), $122K in monthly ad-equivalent value
Problem: Enterprise cybersecurity brand needed to convert AI search visibility into real sales pipeline
Solution: Full GEO engagement since 2023 - positioning Thales as the #1 recommendation across 2,800+ buyer searches
4 new enterprise clients per month, #1 position in ChatGPT for maritime cybersecurity
Problem: Niche cybersecurity company in a specialized vertical needed to reach enterprise buyers discovering solutions through AI
Solution: 11 months of GEO - built dominant AI presence across ChatGPT, Google AI, and Perplexity
426 new subscribers per month (client-reported), $151K in monthly ad-equivalent value
Problem: DTC subscription brand needed to capture high-intent buyers researching contacts through AI-powered search
Solution: 32 months of GEO - long-term citation building, content optimization, and AI visibility strategy
Schedule a call to learn how we can help you achieve results similar to our clients'
We map your current visibility across AI search using our LLM tracker.
This phase focuses on analyzing the prompts your buyers actually use.
We rewrite and optimize the most relevant content while also building entity.
We rewrite and optimize the most relevant content while also building entity and knowledge graph signals.We rewrite and optimize the most relevant content while also building entity and knowledge graph signals, and schema markup to accelerate discovery by AI search engines.
Content optimization alone won't hold without external validation.
Your LLM SEO performance is tracked and measured on the dashboard.
Ready to Start?
All engagements have the following LLM Optimization Service as part of an initial baseline; however, additional work may be required based upon your industry and/or whether there is significant competition in using the same prompts.
Multi-platform AI visibility audit across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Prompt keyword research and mapping to actual buyer journey.
Content gap analysis scored for AI citation eligibility (not just google ranking potential).
LLM-optimized content creation and rewriting of existing high-value pages. Entity optimization & stronger knowledge graph signals across your digital footprint.
Schema markup implementation: FAQ, HowTo, Organization, Service Schema.
Citation building through digital PR and third-party placements that LLMs trust.
AI-visibility tracker dashboard with monthly reporting on citations & share of voice.
Competitor AI visibility monitoring, updated monthly.
Platform specific optimization playbooks for ChatGPT, Perplexity, Gemini, Claude.
Quarterly strategy review & roadmap updates as AI platforms change how they select sources.
Dedicated account manager and shared slack channel for direct access to your team.
you are a B2B SaaS, e-commerce, fintech, or enterprise company that already has content and traffic,
you want to be the answer in AI search and not a name buried in a list no one reads.
you already have an in-house marketing team/SEO agency doing traditional search SEO (we work alongside them) and you're ready to commit to at least 90 days - since LLM SEO has a compounding effect.
We're a particularly good fit if you care about pipeline attribution rather than just tracking visibility as a number on a dashboard.
LLM SEO is not an add-on service for us. We have our own methodology, our own tracking platform, and a team that works on this full-time.
you don't have a website with content yet (we will advise you on traditional SEO first),
you are looking for quick results (LLM SEO typically takes between 60-90 days to show results),
you are looking for the cheapest possible LLM SEO agency for SaaS companies (we believe in quality over quantity),
you only care about Google and don't want to invest in every AI platform.
Every project is quoted after the audit. But so you can see roughly where you fit:
$1,500–2,500/mo
One market, category isn't contested yet. One location, one city, a handful of buyer questions to win. Often the fastest results we get, simply because nobody in the category has started.
$3,000–4,500/mo
Several products or markets, competitors already visible in AI answers. More prompts to contest, more content to rebuild, citations that have to be earned rather than claimed.
$5,000+/mo
Multi-market or multi-language, contested category. Scaled digital PR, reporting into your BI stack.
These are what our current clients pay, not packages. What you'd actually pay comes from the audit — and the audit is free.
Everything B2B and SaaS teams ask us before they start. Still unsure? Book a free AI visibility audit.
Traditional SEO gets you onto a list of results. LLM SEO gets you into the answer itself. When a buyer asks ChatGPT for the best procurement platform, it usually names just a few brands. LLM SEO helps your brand become one of them by making your content easy to understand, trust, and verify. A traditional SEO agency optimizes for ranking algorithms. An LLM SEO agency engineers for retrieval and citation logic – different infrastructure, different skillset.
Working daily in this field involves conducting an audit of your current visibility on AI platforms, and using that information to create the content, technical, and citation infrastructure necessary to receive mentions in AI-generated answers by creating content that is easily extracted; increasing the strength of the entity and knowledge graph presence; applying schema markup; and creating digital PR campaigns to generate the third-party citations that LLMs use. Agencies that offer true LLM SEO services monitor their own performance (citation frequency, prompt rankings, and share of voice) in the same manner as a paid media team monitors Cost Per Acquisition. If an agency cannot demonstrate how their work has increased or decreased AI citations, they are simply offering "Traditional SEO" under a different name.
The main platforms are ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Each one has its own way of getting and ranking information. Perplexity prefers to use current and well-linked content. Gemini uses Google's knowledge graph and what it has indexed on the internet. Claude and ChatGPT use reliable, well-structured resources (including live browsing results) and are now starting to use those same resources as part of the live browsing result process. Instead of creating a single playbook for each platform, we create playbooks for each individual platform. A citation in Perplexity may have no bearing on how Gemini chooses its sources.
Most of our clients will begin seeing some early results (citation growth, increased prominence in search results) within 60-90 days after we start performing LLM optimizations for them; this is due to the fact that it takes approximately 60-90 days for content and entity updates that have been made to take effect as Google's AI model processes these updates again. Typically, it takes two-three engagement cycles for a business to achieve a sustained increase in their share of voice. This is because, similar to how backlink authority compounds over time with traditional SEO, citation authority also compounds over time.
You can monitor your success on the same metrics we use for paid channels such as citation frequency (how often you appear in search results), prompt rank (whether you have been identified as the best response to a query), share of voice relative to other companies using similar keywords/phrases, and referral traffic generated by AI-based platform searches. This information is all tracked in our LLM SEO Tracker Dashboard and updated once per month. Therefore, you will be able to identify which specific prompts, platforms, and content are generating citations instead of just having an idea that your visibility is increasing.
The two are very similar. GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) are broader umbrella terms for optimizing an AI generated answer, whether that be AI Overviews or Voice Assistants. LLM SEO is the practice that is focused on how Large Language Models (ChatGPT, Claude, Gemini, Perplexity), choose and reference their sources. As a practical matter in our work at an LLM Optimization Agency, we consider all of them to be part of the same discipline; it's not really three different service areas since the fundamental skills - optimizing content structure and entity identification for extraction and referencing - remain constant regardless of what type of platform produces the answers.
Traditional SEO and LLM SEO are mutually reinforcing: organic search results/ranking, along with your site's link profile/backlink authority (all key factors that help determine how an LLM views your trustworthiness) continue to contribute to the signal set that LLMs will utilize in determining whether to trust your content, and many of the citations shown in AI Overviews still originate from content that is performing well organically. The best LLM SEO agencies won't require you to give up on Google rankings - they'll create LLM-specific tasks over top of a strong traditional SEO base. Typically, if you're missing this base, it's the initial task before you'd consider working with an LLM SEO agency.
When you are researching an agency to help improve your business's presence in AI searches; make sure they can explain how LLMs choose their sources, a reporting system to show where your brand appears within those AI searches, and examples of past results using AI specific data (not just organic traffic). CGS Growth is an example of an organization that focuses solely on improving B2B, SaaS and Enterprise brands' search visibility through AI.
Pricing depends on your current visibility, content volume, and competitive category, so we don't publish flat rates. As an LLM SEO agency working with SaaS and enterprise companies, we typically begin each engagement with a paid AI visibility audit. Following this audit, we will set up a monthly retainer agreement tailored to your needs in order to achieve your goals. In terms of cost, you can expect LLM SEO services to be priced comparably to a mid-to-senior-level hire employee in your own company due to the unique expertise needed. Most retainer agreements have at least a 90-day term since it takes time for AI models to recognize new content and citations.
B2B SaaS, fintech, enterprise software, and other long-sales-cycle B2B and B2C categories with extended research processes offer the quickest and most visible ROI, as buyers in these fields are already using AI to narrow their search before engaging with sales representatives. When choosing between potential agencies, look for past case studies in similar verticals or sales cycle lengths, as effective strategies for enterprise software will not be applicable to local e-commerce or service providers.
Our LLM SEO strategies are designed to rank within the unique algorithms of each AI platform, as well as consider the particularities of your industry. See our specialized approaches below.
With our ChatGPT SEO services, you can appear in the responses to ChatGPT queries as a recommended source. We optimize your content, entities, and citations to ensure that your brand is mentioned as an answer to user questions.
ChatGPT SEO agency →
Perplexity SEO is different from ChatGPT SEO since Perplexity ranks sources by freshness and structure and the strength of their backlink profiles. Our specialists adjust your content to appear in perplexity search results with citations.
Perplexity SEO agency →
Gemini is Google's large language model utilized in AI Overviews and the Search Generative Experience. With our Gemini SEO services, you can optimize your content to match Google's knowledge graph and appear in Gemini's responses.
Gemini SEO agency →
Claude utilizes a different set of sources than other AIs. We optimize your content and entity signals to match how Claude selects and references sources in your category.
Claude SEO agency →
The SaaS sales process often involves demo requests, trials, comparisons, and other unique considerations. Our GEO Agency for SaaS specializes in preparing your webpage to answer user questions and appear as a recommended choice before any purchase.
GEO agency for SaaS →
As more and more consumers turn to AI shopping assistants for help purchasing products, our experts assist e-commerce site owners in appearing in the “what should I buy” queries before any competitors. This is especially relevant for the e-commerce niche, where the buying journey is long and research-heavy.
GEO for ecommerce sites →
Citation authority in AI search compounds the same way backlink authority did a decade ago. The brands building it now will be exponentially harder to displace in twelve months. If you're reading this page, your competitors probably are too.
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