Google's AI answers already name brands in your category. We make sure yours is one of them, across AI Overviews, AI Mode, and the Gemini LLM.
Your buyers no longer scroll to position three. They ask Google's AI a question, read the answer, and work from the two or three sources it names. We make sure one of them is you.
Trusted by B2B and SaaS companies to win visibility in Google's AI answers.
The shift most marketing teams are missing
Most teams notice this two quarters late. A page that has held position two for years quietly loses traffic, and nothing in the usual reporting explains why: the ranking is unchanged, the page is unchanged, and the monthly SEO report is still green. The traffic went to an answer that appeared above the results and named someone else.
Your rankings held and your traffic didn't. AI Overviews now trigger on a large share of commercial queries in categories like yours, and pages holding position two are losing clicks to answers shown above them.
Your competitor gets cited, and you don't. Ask Gemini the question your best prospect would ask before a first call. If a competitor's name comes back and yours doesn't, they are already on the shortlist, and you aren't.
Your agency optimizes for a results page your buyers skip. Ask them how Gemini selects and cites sources, and the answer usually comes down to "keep publishing quality content". Entity resolution and passage-level extraction never come up.
You have no way to measure any of it. Google Search Console reports impressions and clicks. It says nothing about how often Gemini names your brand, which prompts it uses, or whether last quarter's content budget moved that number.
You are strong in classic Google and absent in AI Mode. Ranking well makes you eligible for citation. It does not guarantee one, and plenty of page-one brands are never named.
When the AI does mention your product, it gets it wrong. With no clean entity record to work from, Google's models fill the gaps with whatever they find, usually a review aggregator or a competitor's comparison page.
Ranking well makes you eligible for citation. It does not guarantee one — and plenty of page-one brands are never named.
AI Visibility Score
At RiskGoogle Search
RankingChatGPT
Not foundPerplexity
Not foundGemini
Not foundClaude
Not foundExtraction, entity clarity, corroboration. A gap in any one layer is enough for the model to skip you and cite a competitor.Gemini SEO earns you a place inside the answer Google's AI gives, as a named and cited source. Getting there comes down to extraction, entity clarity, and corroboration. Can a model pull a clean passage from your page? Does Google's Knowledge Graph hold an accurate record of your brand and products? Do independent sources confirm the claims you make? A gap in any one of those layers is enough for the model to skip you and cite a competitor.
We work inside Google's ecosystem, where the Knowledge Graph gives you leverage no other platform offers.We work inside Google's ecosystem specifically, because the Knowledge Graph gives you leverage no other AI platform offers.
We baseline your brand across AI Overviews, AI Mode, the Gemini app and web interface, and Gemini in Workspace against real buyer prompts. You see your citation rate, your competitors' citation rate, and the prompts where the gap is widest.
The overlap with traditional SEO is real, since a page that cannot be retrieved cannot be quoted. But retrieval is only the first filter — selection happens afterward, in layers ranking doesn't touch.
| Traditional Google SEO |  Gemini SEO | |
|---|---|---|
| Goal | Rank in the ten organic results | Be cited inside the generated answer |
| Unit of success | Position, sessions | Citation share, prompt coverage |
| Optimized for | Pages and keywords | Passages, entities, and prompts |
| Core signals | Links, relevance, page experience | Entity clarity, extractability, third-party corroboration |
| Measurement | Search Console, rank trackers | Prompt testing at scale, citation dashboards |
Goal
Rank in the ten organic results
Gemini SEOBe cited inside the generated answer
Unit of success
Position, sessions
Gemini SEOCitation share, prompt coverage
Optimized for
Pages and keywords
Gemini SEOPassages, entities, and prompts
Core signals
Links, relevance, page experience
Gemini SEOEntity clarity, extractability, third-party corroboration
Measurement
Search Console, rank trackers
Gemini SEOPrompt testing at scale, citation dashboards
Gemini is one surface among several. If your buyers also live in ChatGPT and Perplexity, start with our LLM SEO agency hub, or compare platforms in our AI SEO services overview.
Every case below comes with a prompt you can run yourself. Open Gemini, paste the query, and see whether it names the client. We would rather you check than take our word for it, and it is a fair test to apply to any Gemini SEO company you are considering.
748 new paying signups per month after 16 months, 648K organic visits per month, and 2,800+ AI recommendations monthly — an estimated $36.8K in ad-equivalent traffic each month.
Problem: Strong domestic brand, with limited visibility in AI answers outside branded queries.
Solution: Entity consolidation across product lines, passage-level content optimization, schema improvements, and citation building.
426 new subscribers per month after 32 months, client-reported, with 1,200+ AI citations monthly. Organic traffic peaked at 56K visits per month, an estimated $151K monthly ad-equivalent value.
Problem: A crowded category where AI assistants defaulted to established retailers and comparison sites.
Solution: Entity and Knowledge Graph work, stronger first-party content, citable research, and authority building.
4 new enterprise clients per month after 11 months. #1 in ChatGPT for maritime cybersecurity, and #1 across Google AI and Perplexity.
Problem: A narrow category with limited authoritative sources and little established AI visibility.
Solution: Category-definition content, standards and compliance coverage, entity work, and digital PR in trusted industry publications.
Want results like these?
We test your brand across AI Overviews, AI Mode, the Gemini app and Gemini in Workspace.
The audit becomes a plan, and you approve the roadmap before we rewrite anything.
The heaviest phase: rewrites, schema, Knowledge Graph signals, new assets.
We restructure and rewrite priority pages, implement schema, correct and strengthen your Knowledge Graph signals, and publish the new assets the strategy calls for.We restructure and rewrite priority pages, implement schema, correct and strengthen your Knowledge Graph signals, and publish the new assets the strategy calls for.
The third-party mentions Google's models treat as corroboration.
Citation share, prompt coverage and competitor movement, reviewed every month.
Ready to start?
Gemini SEO services vary widely between agencies, so it is worth reading these deliverables line by line against any other proposal.
Multi-surface visibility audit: baseline across AI Overviews, AI Mode, the Gemini app and web interface, and Gemini in Workspace, with classic organic tracked separately.
Prompt and keyword research: the real questions your buyers ask, mapped to the pages that should answer them.
Content gap analysis for citation eligibility: where your existing content is close to citable and what is holding it back.
AI-optimized content creation and rewriting: new assets plus restructuring pages that already carry authority.
Entity optimization and Knowledge Graph enhancement: consistent naming, verified records, and clean connections between brand, product, and people.
Schema markup implementation: FAQPage, HowTo, Organization, Service, and Product, validated and monitored.
E-E-A-T and author authority signals: author pages, credentials, bylines, and first-party data that stand up to scrutiny.
Digital PR and citation building: placements on sources Google's models already treat as reliable in your category.
Competitor AI-visibility monitoring: continuous tracking of who Google names instead of you, and why.
Gemini visibility dashboard and monthly reporting: citation share, prompt coverage, sentiment, and trend lines.
Quarterly strategy reviews and roadmap, updated in the room.
Dedicated account manager and a shared Slack channel, with same-day answers during your business hours.
you sell B2B, SaaS, fintech, enterprise, or considered-purchase e-commerce solutions with a real evaluation cycle,
you already have a content library and organic traffic worth protecting,
you want to be the brand Google's AI recommends when a prospect researches your category,
you can commit to 90 days minimum, since entity and authority signals accumulate gradually and do not spike,
you care about pipeline attribution and will help us connect citations to revenue.
We turn down work that we know will not produce results. Here is where we are useful and where we are not.
If you sell software, our GEO for SaaS page covers the category-specific playbook.
you have no website or content library yet, since there is nothing for us to make citable,
you need results inside 30 days,
you are shopping for the cheapest proposal on the table,
you only care about classic Google rankings and see AI search as a passing phase.
Almost no agency in this category publishes a number, which leaves you guessing at your budget. Six things move ours: site size and content volume, how many prompts you want to own, whether we write the content or your team does from our briefs, how hard the digital PR has to work, how many markets and languages you need, and how many brands already own the citation pool in your category.
$1,500–2,500/mo
One market or a small team, in a relatively uncontested category.
$3,000–4,500/mo
Several products or markets, competitors already visible in AI answers.
$5,000+/mo
Multi-market or multi-language, contested category.
These are not fixed packages. Every engagement starts with a free AI visibility audit — baseline across major AI platforms, competitor mention mapping, technical review, and a prioritized action plan. Your actual scope and pricing come from what the audit shows.
Everything B2B and SaaS teams ask us before they start. Still unsure? Book a free Gemini visibility audit.
Gemini SEO is the practice of getting your brand cited in Google's AI answers rather than simply ranking in organic results. Traditional SEO optimizes a page to win a position: the target is a link in a list of ten. Gemini SEO optimizes for selection: Google's models pull passages from sources they can extract cleanly, understand as entities, and corroborate elsewhere, then name a small number of them in the answer. Retrieval is only the first filter — selection happens afterward, in layers ranking doesn't touch, which is why brands sitting comfortably on page one can go unmentioned for months.
The work breaks into four streams. We measure, then we fix, then we build. Measurement means testing your brand against hundreds of real buyer prompts and establishing a citation baseline you can track month over month. Fixing covers the technical and structural side: schema, semantic HTML, crawl access for Google's AI agents, and restructuring pages so answers sit in extractable passages. We also clean up your Knowledge Graph record so Google connects the right products, credentials, and experts to your brand. Building is the long game: earning third-party mentions on sources the models already trust in your category.
Four, and they behave differently. AI Overviews sit above classic search results and reach the largest audience. AI Mode is a full conversational search experience with deeper follow-up chains, where a single session can touch many more sources. The Gemini app and web interface serve users who never open Search. Gemini in Workspace shows answers where people already work. We baseline and track all four separately, because a brand can be strongly cited in AI Overviews and completely absent from AI Mode, and the fix for each is different.
Google has not published the full selection logic, so the honest answer is that this is informed inference from testing, not documented fact. What we consistently observe is that the model breaks a query into sub-questions, retrieves candidate passages, and prefers sources it can quote without ambiguity. Content that answers a specific question in one self-contained passage, with clear qualifiers and dates, gets picked over content where the answer is spread across six paragraphs. Entity clarity matters too, and corroboration from independent sources raises the model's confidence.
Prompt-level wins usually appear within a few months, typically on long-tail and comparison queries where the citation pool is less crowded. Meaningful movement on high-value category prompts takes longer, because entity signals and third-party corroboration need time to be recrawled and re-evaluated. Anyone promising category-level citations in 30 days is selling something we cannot deliver. The one exception is technical: sites blocking Google's AI crawlers or missing basic schema sometimes see fast movement once that is fixed.
Four metrics, tracked regularly. Citation rate is the percentage of your priority prompts where Google's AI names your brand. Citation share is your slice of all brand mentions across those prompts, measured against named competitors. Prompt coverage is how many of your buyers' questions return an answer that names you. Sentiment and accuracy cover what Google says about you, since being cited alongside an outdated claim is a problem in itself. We connect these to referral traffic from AI surfaces and to pipeline data where your CRM allows it.
They overlap heavily, and the vocabulary is still unsettled. GEO (generative engine optimization) and LLM SEO are umbrella terms for getting cited across all AI assistants. AEO (answer engine optimization) is the older term, originally about featured snippets and voice, now used more broadly. Gemini SEO is the Google-specific slice, and it is worth treating separately because Google is the only platform where the Knowledge Graph, Search index, and generative layer are wired together. Tactics that do nothing for ChatGPT can move Gemini results significantly.
Yes, and dropping it would undermine the AI work. Google's generative answers are grounded in its search index, so a page that cannot rank is unlikely to be retrieved as a citation candidate. Crawlability, internal linking, page speed, and topical authority all remain load-bearing. What changes is the target. The AI layer builds on classic SEO foundations and cannot work without them, and we will tell you when the foundation needs work before the rest is worth funding.
Categories where buyers research extensively before contacting a vendor: B2B SaaS, fintech, cybersecurity, healthcare technology, professional services, industrial manufacturing, and considered-purchase e-commerce. The pattern is consistent across them: long research cycles, comparison-heavy queries, and buyers who now start with an AI assistant instead of a search results page. If your prospects arrive at a first call having already formed a shortlist, the brands on it got there because something named them, and increasingly that something is Google's AI.
Your buyers rarely stick to one assistant. The work we do for Gemini has a counterpart on every other platform, though each one selects its sources by different rules. What earns a citation on Gemini will not automatically earn one on ChatGPT or Perplexity.
The widest user base of any assistant, with retrieval and citation behaviour that rewards a different content structure than Gemini does.
ChatGPT SEO agency →
Strong penetration among technical and enterprise buyers, with a high bar for source quality.
Claude SEO agency →
The parent program covers every assistant at once, for teams that want one strategy instead of four.
LLM SEO agency →
Every platform plus traditional SEO, run as one program.
AI SEO services →
In most B2B categories, the citation pool is still small: two or three brands Google's models have learned to trust for the questions that matter. That set is being decided right now. With every month it holds, the corroboration signals behind those brands get stronger, and the cost of displacing them goes up.
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