0 → 140K Organic Visits for a US Health & Wellness D2C Brand
The Growth Engine That Built a GEO-first Growth Strategy for a US Supplement Company. This Growth Strategy Has Generated Over 1,000 Overview Citations Each Month, Visibility Across ChatGPT, Gemini, Perplexity, and AI Mode, and Replaced $1.5 Million or More in Annual Advertising Costs.
- Health & Wellness
- D2C
- GEO
- AEO
- SEO
- United States
1,000+
Overview
Citations/Mo
140K
Monthly
Visits
3,000+
Subscribers
Per Month
$1.5M+
Replaced
Ad Spend/Year
US Health & Wellness D2C Brand
US Health & Wellness D2C Brand
Before partnering with CGS Growth, a direct-to-consumer (DTC) company based in the United States that sells vitamins and other dietary supplements via an e-commerce platform, used paid advertising as its primary method of customer acquisition. Its organic search presence, including both conventional and generative searches, was essentially non-existent.
- INDUSTRY
- Health & Wellness / D2C E-commerce
- COMPANY SIZE
- Mid-Market
- GEOGRAPHY
- United States
- SERVICES USED
- GEO, AEO, SEO, Content Strategy
See this company's generative search visibility right now
Go to Open ChatGPT and type the exact same prompt as above. It should recommend some of the most prominent players in the supplement industry.
Ask ChatGPT:
What are some of the best supplement brands?
- ChatGPT
- Gemini
- Perplexity
- AI Mode
Verified: October 2026
THE CHALLENGE
Where This Company Started
In spite of having high-quality products, prior to working with CGS Growth, this client was virtually non-existent in the organic space. All customers were acquired via paid advertising, and there were no results found in any search engine that generated organic traffic.
Zero LLM Visibility
0mentions
Zero LLM Visibility
The company did not appear at all on machine-generated responses. For instance, when individuals were seeking information regarding dietary supplements via ChatGPT, Gemini, or Perplexity, the company was nowhere to be found. Instead, all of the "recommendations" that were provided came from other companies.
No Organic Foundation
~0organic traffic
No Organic Foundation
The site had no blog, no content engine, and was not an authority on any topics. It ranked for very little; organic traffic consisted of only a few branded searches. All of the site's acquisitions were made through paid advertising.
Paid-Dependent Growth
High CACcapped scale
Paid-Dependent Growth
Every dollar in sales required a similar amount of advertising expense. The cost of acquiring new customers continued to increase, and the potential for expansion was limited by the amount of money available for that purpose. A simple change in the policies of one of our platforms could have completely disrupted our operations.
No GEO/AEO Framework
N/A
No GEO/AEO Framework
In spite of having high-quality products, the company lacked structured data, entity signals, and content specifically developed for use by LLM crawlers. Therefore, they had no training material, citations, or recommendations for their products.
Our GEO Strategy for This Client
- 1
VISIBILITY AUDIT
WEEK 1–2An audit was performed of the presence of this organization on each of the following: ChatGPT, Perplexity, Gemini, and Google Overviews, utilizing our proprietary LLM tracker. The audit included dozens of commercial queries (which are identical to those utilized by actual consumers), as well as logging the precise responses received for each query. This organization did not appear anywhere. We then determined the locations in which competitors were present, established what may have prevented spiders from crawling the site and discovering content, and cataloged all missing entity signals.
- 2
SEO FOUNDATION & CONTENT ENGINE
WEEK 2–6Built an organic base from nothing. All keyword research, topic clustering, and site structure were based on a single idea. Each page would be optimized to provide value to both traditional searches and to answer engines. We created a scalable content production system focused on supplement-related searches that indicate intent to buy. Our focus was on creating content that targeted areas in which competitors were receiving answers via Large Language Models.
- 3
GEO & AEO OPTIMIZATION
WEEK 4–10Once the basic content had been created, we added additional layers of GEO-specific signal information. These included citation anchors, optimizing the Knowledge Panels, creating LLM-specific schema markup and restructuring the meta tags for high-priority pages. We then rewrote our most important content to include signals that LLMs use to determine which content they should reference. Finally, we developed entity and knowledge-graph signals to allow generative search engines to find this client.
- 4
CITATION BUILDING
ONGOINGOptimizing content will not work on its own. It needs outside verification. We created strong authority links in many different types of supplement publications, expert roundups, and directory websites. All of these link-building efforts had just one goal: to create confidence in the LLM. When we had more reliable sources, the LLM recommended us more often.
- 5
MONITORING & SCALING
MONTHLYGenerative search evolves quickly. We monitor LLM mentions, share of citations, and organic search results via an ongoing dashboard. Monthly optimizations help us identify new keywords for content creation, update existing content, and respond to search engine algorithm updates prior to losing ground in search rankings.
Results
1,000+
citations/month
0 citationsto1000+ citations/month
Was unnoticeable, but now consistently referenced on all commercial supplements.
All major
generative platforms
Not CitedtoCited by Every Major Generative Platform
Ahrefs data indicates that there are 28 ChatGPT Citations and 1,000 Overview appearances. It is also visible within AI Mode (576 Responses), Perplexity (65 Responses), Gemini (31 Responses), and Copilot (52 Responses).
140K
monthly organic visits
~0 visits per monthto140K visits per month
This channel was built from scratch. It is showing an upward trend of growth since January to October. However, the growth rate increased when LLM visibility became a major factor in the middle of the year. Ahrefs is reporting 47.6K organic visits and a dollar value of $142K.
3,000+
subscribers per month
~0 sub/moto3,000+ sub/mo
The organic engine generates more than just page views. It generates 3,000+ new email and product subscribers each month to build relationships with customers off-line through channels other than those you pay for.
$1.5M+
replaced ad spending each year
$0 spent on advertisingto$1.5M+ in savings each year
The most important metric for executive management. The company's visibility engine provides the exact same benefits that would have cost $1.5M+ per year in paid advertising. Actual budget that is being saved by this organization. The savings will compound over time: as organic authority increases, the amount of money being saved will increase with each subsequent quarter.
Ahrefs Snapshot (October 2026):
- 47.6K organic traffic (+3.3K)
- $142K traffic value (+$11.4K)
- 5.1K keywords, 1.6K top 3
- 1K Overviews, 28 ChatGPT citations
- 89.9% traffic from United States
Ready?
Our Generative Engine Optimization Services
We process all of your buyers' actual questions using ChatGPT, Perplexity, Gemini, and Google. This is done with dozens of logged runs (not screen shots). You will receive a simple to understand report that outlines the areas you are invisible in, a prioritized action plan, and the complete data set used to create the report including each run, each source, and each screen shot. Any obvious issues with your site such as being unreadable by LLM crawlers are corrected immediately. Your site will be re-measured after 30 days and this is included. It takes 5 - 10 business days.
Ready to BecomeWhat LLMs Recommend?
If a US supplement manufacturer can generate zero organic traffic to over 140,000 monthly visitors, earn 1000+ citations and save $1.5 million+ on advertising, then consider what we can accomplish with your company. Those companies that are successfully utilizing generative search have begun to build their competitive advantages. All other companies will continue to fall further behind.